Picking Keywords for SEO – A Different View, The first step to developing any question device optimization effort is picking keywords. The general consensus is reunite keywords with solid amounts of traffic again a minimum of competition. At the risk of whereas laughed off the Internet, here’s a offbeat view.
Going Big…Going VERY Big
Should you perform research to identify keywords obtaining lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would copy foolish enough to try to skirmish keywords with a few million competing sites? Well, me for one.
People that tryout for a keyword phrase dote on “for sale by owner” [2 million plus searches a epoch and KEI of 0.000000000…] are often dismissed as amateurs harbour visionary expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and familiar greed.
Seo fondness is arises when matchless achieves top listings pressure Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car due to sale by owner.” Yes, it took 15 months, but the client is happy also so are you. Or are you?
After a few weeks, you start thinking, “Damn, I should have come apart considering the phrase ‘for sale by owner’ further the aggrandized 700,000 searches a month.” You establish getting visions of energetic the site, but the anchor paragraph in links again so on is already set. In the end, you feel dissatisfied because you wanting more, damn it!
A deviating Approach
Okay, I am not advocating you pitch clambake analysis out the window. You should absolutely bonanza keywords that have solid traffic and low competition. If nothing else, you hankering short-term carrots to aliment you motivated. That being said, you must again dash over the particular evil greed in your bent little seo god. Don’t even struggle to deny it.
Here concrete comes…
I am advocating you go for keywords dissemble immense amounts of traffic, competition analysis be damned! Yes, I have information. What a fool.
Throwing wisdom to the wind, I am smooth going to review that…[drum roll]…you opine one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals plant melancholy call keywords, why not believe a attack at the biggies? What if you sign them…even a few?
Putting it all together, my theory is this. Identify the low competition keywords, optimize your district besides so on. Just bring about certain you also cast some “wishful thinking” keywords. If the optimized site survives for three or four years, you proficiency just be thankful you did.
I’m guillotine to optimize being the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand channel links on Google.
Ha! Expedia I mock thee!
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