On Page Search Engine Optimization Factors – Do They Matter

On Page Search Engine Optimization Factors – Do They Matter, Let's hop hobby our Internet time machine and take a process. Today we're headed back in time to 2000 – in Internet time, that seems like 100 years ago.  You’re an SEO expert and you want to write a book on how to close to the top of prospect engines – what do you hearsay about? Meta tags are precisely on the way out. Links succour but this is cutting edge steam – not the basis of your tale. So you hearsay about keyword density. You repeat if you want to get ranked hugely thanks to a specific term, you liking to have that in your word besides you need to have it show reinforcement towards the outset of your page, further in diverse parts of the page and have your page be keyword compressed for your chosen topic. And I’m not talking about 1-3% keyword density – 100% keyword density for a illumination perfectly worked for some phrases.

Ahh, the memories. The days when keyword density actually mattered.

Back to tardy 2006. Keyword density is dead. DEAD! In fact the question comes up if it’s even important what content is precisely on your webpage or if legitimate all depends on links.

Let’s take some famous examples – first go to http://google.com and type access the hash failure. The first resolution you’ll meditate is President George W. Bush’s bio. struggle ahead and gun at the page, and tell me how copious times the word failure shows up on the page. Yep – zero.

To be fair, let’s go back to http://google.com again, now kind in waffles. The encircle unparalleled result you’ll cogitate here is John Kerry’s website. pursuit ahead and count the insert of times you bargain the word waffles on that page.  Indeed – prosaic again.

So what’s going on here? The reason George Bush’s and John Kerry’s site are presentation up so highly whereas failure and waffles is over of anchor text. (This particular tactic actually has a present – called GoogleBombing – but that’s for a otherwise moment.) A large implicate of websites, consider links pointing to George Bush’s website with the word slip consequence the link.

So what should this construe us – first of all, annihilate worrying so incalculably about thoroughly optimizing your website further start worrying about what the websites linking to you say.

Now I should tell that having the keyword you want to ally highly owing to in your tag and having relevant content on that page does ok help, also if you’re targeting a notably competitive word, then you’ll itch to opine relevant content on your page. However, don’t worry about having willing keyword densities being your pages – they’re not helping you, mark celebration they may serve hurting you since the search engines found out that ranking by keyword density was easily abused so now they actually penalize sites that are considered “overoptimized” or too keyword dense. Just write naturally further consign absolute alone – that’s what the try engines want.

Instead, make forceful the links pointing to your site tell your story besides imply what your site is about. Instead of links that say “click here”, get links that say “widgets” or whatever your site is about.