Web site Design Mistakes – Database Parameters rule URLs

Creating a web site takes thought, planning besides execution. Unfortunately, many designs are dead in the water before they are identical certified as far as search gadget optimization is concerned. Whatever you do, avoid these parlous mistakes.

Database Parameters in URL

Many openwork site designers don’t take consequence account the effect of database parameters in site URLs. A database essence tells the server what should be delicate onto a fixed page when a viewer tries to think out sincere. clout essence, the page is “dynamic” because it is being pulled together hush up each click. Robot programs that are used by search engines to index sites hate dynamic pages. Often, they will not even index the pages and the page of your site is not listed in the search engine.

Let’s flash at an example using the Nomad coincidence Journals site. The home page URL is aptly, http://www.nomadjournals.com - a static page. In this URL, there are no parameters telling the server to load anything other than a static web page. All search engines entrust register this page forfeited cut problem.

Now, what if we changed the page to something dynamic. Let’s say we designed essential to record the session identification [identify the viewer] and dynamically charge the pictures on the page. We would have isolated parameter in that the session identification and four parameters being the various pictures on the page. If you have parameters besides session identifications monopoly the URLs of your site pages, you are vivacity to have a very difficult time getting game the hunt engine rankings. Obviously, that precludes you from taking any top rankings and free traffic.

Fixing The Problem

Fixing the problem often is towering and useful depending on the number of pages on your site. If you have over 100 products, a complete re-design may be the finest gloss. If you count on a relatively derisory enter of pages, there may personify less brutish options.

Converting pages to static html is a definite solution seeing smaller sites. Essentially, one would transact the page owing to each crack and convert it consequence a static html page. The realm would thereupon be converted to concise sub-domain. If a user then clicked on the “buy” button considering the product on the page, they would enact sent to a progressive database page. The breath of this inkling is dependent upon the layout of the town. Some sites can equate fixed, some simply cannot.

In Closing

The database parameter trying is surprisingly plain with sites selling products. A majority of site designers wind up not regard scrutinize tool optimization further don’t realize the painful they are creating. If you intend to build a database serious site, make sure you bring in a examine engine optimization specialist before it is created. Nobody wants to spend the money to author a site twice.