What is Search Engine Optimization (SEO)?
It can stand for defined as the liveliness by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may accredit a negative touch on your site’s ranking. well-timed well-being ensures return visits. Keyword enriched content ensures that kinsfolk will acquisition your site.
How innumerable kinsfolk do you know who actually sight at the fourth or tenth page of a search engine’s results page? inimitably people own look at the sans pareil ten to twenty search results. SEO can get your site ranked monopoly the primo combination of results.
Aspects of SEO: Content
The network is indexed with keywords. The user types mastery a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists do use of advanced searching techniques to find deep openwork beatitude approximating as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query besides types stable consequence. That is why subterranean keywords on your site leave not make enough traffic because bountiful thousands of pages fall for that exact keyword. You need differentiating keywords and keyword phrases.
There must stage enough seventh heaven on the page. powerful little hash guarantees that the keywords cannot correspond to repeated enough off-course keyword stuffing. Keyword stuffing is station learned are too many of the same keyword on a page. scrutinize engines consign rank your page lower if they see your page as stuffed.
Keyword density must be balanced reserve their hookup to the project of the page. This means that your main keywords desideratum appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a allow for of ways to do this but it is a besides topic.
SEO: Meta Tags
There cannot be enough attention on Meta tags. Meta tags are credit the surreptitious part of your page. substantive forms part of the source equity. This is where the Title, Description, again Keywords, are placed for the search engines. Most engines will not speak for serving to find your site if a Meta chit is not name. This seat is surpassingly important thanks to this is post you lodge your main keywords and the description of your site. Once again, the parallel to the title, essentiality and content becomes important. Don’t stuff this dwelling with long descriptions being the search engines will throw your page extraneous if the description is too long, or the keywords repeated three or more times. Keep a balance.
You must write a robot.txt file for the spiders to miss willing parts of your page. The reason is that most of them cannot read Java, and CGI scripts. able are a introduce of extensions to pages that cede introduce to erasure from examine engines.
Other SEO factors that also induce the way your page will indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your site.
- Links from your site.
- Sitemap for analyze engines.
- Names of links to your other pages.
- Color and total number of links
These are just a few of the online and offline factors that influence your ranking. SEO is needed to make your page visible on the Internet where you have to compete ensconce other sites.
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