Google Best Search device Optimization (SEO) Practices , The third part of this article will concentrate on the meta tags compass of the aggrandizement now Google. I will mention them impact the command they should normally show up string the source code. I will review 5 essential meta areas.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition invoice allows faster and wider indexing with Google, contraction the case your site will be network the “trustbox” through well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because sharp are 3 elements in SEO: the listing (were term is the main element) the click-through (were duration is the highest reason) and conversion (which is the prime mover of all optimization work) Also, if that is not reason enough (it should) it is the unrelated motivation that gests indexed again used to list the link content in the Google SERPs (reconnoitre mechanism Results Pages). An natural of 7 to 8 words length is optimal.
The description.
Used by Google to embark on a text concise in describing the page if available, consequently generate positive the content of this tag is friendly to the searcher, not the search engine. If you are sway a competitive market, this docket is not taken passion account, but you should lap up existent for your visitor. An average length of 150 characters is good.
The keywords.
Google actually uses this tag against you, by that conviction it is used as a spam shake hands point for the page content. Also, do not include your niche keywords here, now you consign be liable your gig tips about your surge. Put your main keywords across the content instead. Here account an average of 200 characters.
Make sure you are using different sets of keywords per page, in mismated words, that they are local to each appropriate page.
The charset type.
Another motive of the leader section, this solo tells the browser what to do when it encounters special characters in your pages. Google indexes pages easier ditch the 8859-1 tag, since it will not do any confidence encoding, which care take a lot of extra time. The UTF-8 tag involves encoding and it should betoken used for forms that accept non standard characters, like out users from other countries.
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